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Web Design Case Study: Tailored Chef

Updated: May 5, 2023

Recently we got to talk to Lin Old of Tailored Chef. We built the website for Lin's personal chef service. It looks like it's been working out great for him! Read our interview with him below.

How long have you been in business?

4 Years.

How many employees do you have?


What are some of your business objectives right now?

Operate lean, sustainable business growth, and increase wedding bookings.

What are your goals?

  1. To generate the income number that will allow me to leave teaching and focus 100 percent on the business.

  2. To continue to LOVE the business and use it as the profitable, creative outlet that it has become for me.

  3. To become one of the top 3 caters in my community through applying sound business practices, integrity, & hard work.

What challenges were you experiencing prior to purchasing our service?

The challenge of clear communication of what I do, & what my pricing is. My old website was built by me, but it was marketing more to other industry professionals than potential clients.

How have you benefited from using our product or service?

I have benefited by having my online presence rival if not surpass my competition who have been operating 10 plus years prior to me. I'm spending more time booking vs before was a lot of back & forth of communicating the same things to different potential clients.

What challenges and objectives led you to look for a solution?

I'm spending more time booking vs before was a lot of back & forth of communicating the same things to different potential clients. I built my previous site and took it as far as my skill level could go. It was time to allow the professionals to take over so I could focus on catering.

What might have happened if you did not identify a solution?

I think it what would of happened was insanity. Doing the same thing & expecting different results.

Did you explore other solutions prior to this that did not work out? If so, what happened?

I did not. I inquired via Wix, & Parrot Digital seemed to speak to me with a personal style.

What did your decision-making process look like?

Live video chat. I got a good vibe. I like the quote & moved forward.

How did you hear about our product or service?

Wix Marketplace.

Who was involved in the selection process?

Me & my wife.

What was most important to you when evaluating your options?

Results of Parrot Digital's previous work for other clients.

What made our service stand out against our competitors?

It came as close to dealing with a face to face transaction with all that was going on with the restrictions of the pandemic.

How long did it take to get up and running?

30 days.

Did that meet your expectations?


Who was involved in the process?

Me, Caleb & Corbin.

Is there a particular aspect of the service that you rely on most?

The clear communication that the site gives to my current and potential clients.

How is the service helping you save time and increase productivity?

Using Parrot Digital helps me spend more time servicing my clients.

In what ways does that enhance your competitive advantage?

It gives me a professional online presence that stand out over my competition.

How much have you increased your key metrics? (Sales, leads, views, etc)

Although I cannot directly measure it, I believe it has.

Want similar results? Schedule a consultation today!


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