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Web Design Case Study: Austin Southwest OB/GYN

Updated: May 2, 2023

Austin Southwest OB/GYN is a successful 20-year old OB/GYN office in Austin, TX. Here is what Dr. Asfouri, the owner, thinks of Parrot Digital.

Company name

Austin Southwest Ob/Gyn

How long have you been in business?

20 years

How many employees do you have?


What are some of the objectives of your department at this time?

Attracting new patients

What are your goals?

Provide quality Ob/Gyn care

What challenges were you experiencing prior to purchasing our service?

Older website that was not very attractive to patients

How have you benefited from using our product or service?

Very nice looking and appealing website

What challenges and objectives led you to look for a solution?

Old website was oudated

What might have happened if you did not identify a solution?

Would have attracted less patients to my practice

Did you explore other solutions prior to this that did not work out? If so, what happened?


What did your decision-making process look like?

Looked online for a web designer

How did you hear about our product or service?

From Wix

Who was involved in the selection process?

Myself only

What was most important to you when evaluating your options?

Someone I can trust to deliver quality work

What made our service stand out against our competitors?

Caleb made Parrot Digital stand out

How long did it take to get up and running?

A few weeks

Did that meet your expectations?


Who was involved in the process?

Caleb Jost

Is there a particular aspect of the service that you rely on most?

The whole website

Who is using the service?

Patients who need Ob/Gyn

How is the service helping you save time and increase productivity?

Very attractive and practical website

In what ways does that enhance your competitive advantage?

Being modern in design and content

How much have you increased your key metrics? (Sales, leads, views, etc)

A good percentage

It's been great working with you Dr. Asfouri!


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