Web Design Case Study: Bakersfield FFA

I spoke with Jennifer Wilke of the Bakersfield High School FFA recently. We built and currently maintain their website. It sounds like it's going well for them!

How long have you been in business?

I've been teaching for 25 years. The Bakersfield High School agricultural department has been around since 1905.

How many employees do you have?

3 Ag teachers in the department.

What are some of the objectives of your department at this time?

To be in the classroom, but since we are not we need to have multiple venues to provide information.

What are your goals?

They are on the website: "Providing opportunities to help students advance in the areas of premiere leadership, career success, and personal growth so that they may be successful in the agriculture industry."

What challenges were you experiencing prior to purchasing our service?

Creating the website.

How have you benefited from using our product or service?

Not having to figure out how to create web page design— let’s me do my other time consuming work.

What challenges and objectives led you to look for a solution?

Not enough hours in the day.

What might have happened if you did not identify a solution?

You don’t want to know.

Did you explore other solutions prior to this that did not work out? If so, what happened?

Just ignored it... but the divorce between my partners in the department has made it unavoidable - I can’t provide the information without a site.

What did your decision-making process look like?

I just decided.

How did you hear about our service?

I looked at reputable FFA programs in California and asked officers to rank them. They liked Wix based websites. I tried on my own and then gave up when my work load and frustration didn’t mix.

Who was involved in the selection process?

They sent me a list of companies and I looked at their sites. I contacted you.

What was most important to you when evaluating your options?

Ease of working with the person, straight forwardness, honesty, response time to my questions, and after all that the price. I figured it would cost money. I did not call the other companies they sent. Don’t know the cost.

What made our service stand out against our competitors?

I liked the designs that were examples when I visited the site.

How long did it take to get up and running?

The same as the contract said it would.

Did that meet your expectations?

Yes.

Who was involved in the process?

Me and your team.

Is there a particular aspect of the service that you rely on most?

All of it.

Who is using the service?

My students, parents, Ag alumni, Ag teachers, hopefully administrators.

How is the service helping you save time and increase productivity?

Hopefully it it is a resource for parents and students that teacher and administrators can refer them to.

In what ways does that enhance your competitive advantage?

I am not sure how many have web pages. Lots have Facebook. I don’t use that very much.

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